Read here Celtrino’s Managing Director Ken Halpin discussing his views on the PEPPOL pilot project that Celtrino are running with the HSE. This public procurement project is being run in conjunction with the European Commission using the PEPPOL (Pan European Public Procurement Online) initiative which looks to streamline processes in the public sector through e-Invoicing to facilitate greater cross border commerce among EU member states. Minister for State for Public Service Reform Brian Hayes knows that there are huge efficiency savings to be made by adopting e-Invoicing as a standard across the public sector.
I was interviewed recently by Enterprise Ireland as part of a series on digital/internet marketing and my viewpoint is that quality content on our website is helping Celtrino develop its brand and differentiate itself from competitors.
This is the second in a series of posts focused on how Irish SMEs are delivering real results using Internet marketing.
Quality content on its website is helping supply chain management specialist Celtrino develop its brand and differentiate itself from competitors.
A veteran in the supply chain management world in Ireland, Celtrino’s recent re-vamp of its website is allowing the company to showcase its expertise through a successful blog, as well as boosting brand recognition as it aims to expand into new markets.
Content strategy begins with research
After joining Celtrino in 2009, marketing director Michael O’Brien’s first port of call was to do a full marketing audit. With online becoming more and more important, Michael set about focusing on the Celtrino website and online presence.
“For me, the relevance of the website and being found online was of paramount importance.” Michael said his plan started with in-depth research. “I can’t underestimate how vital it is to understand the words being used online by your competitors, analysts and customers. Once you understand the ecosystem within which you are operating you can then set down a content strategy both for your own website and how you are going to engage with other online tools, like social media.”
Read the full interview here
Posted on January 27, 2012 in Interview, Online Marketing, Social Media by Celtrino
Tagged as Best Connected, Brand Development, Celtrino, Content Strategy, Digital Marketing, Enterprise Ireland, Interview, Michael O'Brien, Online Marketing, supply chain management